Turning Winter into Winning Months with eCom Hotels
Nestled in the heart of Cape Town, 9 on Barrack offers modern self-catering apartments designed for both comfort and convenience. Located just steps away from the city’s vibrant attractions, this urban gem caters perfectly to business and leisure travellers alike. With sleek interiors, fully equipped kitchenettes, and a warm, contemporary atmosphere, 9 on Barrack delivers the perfect balance between city energy and home-like comfort.
Like many city-based properties, 9 on Barrack experienced lower occupancy and revenue during Cape Town’s quieter winter months. Even with strong reviews and an appealing product, the challenge lay in maintaining consistent visibility and driving bookings when travel demand naturally declined.
To help 9 on Barrack overcome seasonal slowdowns, eCom Hotels crafted a tailored digital marketing strategy aimed at boosting visibility and driving high-value conversions during off-peak periods.
Our approach included:
- Proactive listing management across all major booking platforms to keep content fresh, attractive, and aligned with search algorithms.
- A targeted campaign to stimulate direct bookings and sustain momentum through slower periods.
- A follow-up Sponsored Ads campaign, designed to reach new audiences and aggressively capture travellers ready to book.
- Continuous performance tracking and optimisation to ensure maximum efficiency and return on investment.
Through just one campaign, we generated almost R700,000 worth of bookings in only four months, and that’s not even counting the other implementations we’ve done.
The client was eager to push their marketing to the next level, so we took additional steps to be more aggressive. We set up Sponsored Ads and closely monitored them to ensure the best possible results. Between June and September, 9 on Barrack achieved an incredible 1300% return on ad spend. For Cape Town’s winter months, this was truly a magnificent outcome!
By combining smart data-driven marketing with creative execution, 9 on Barrack transformed a historically slow season into a period of strong, measurable growth.
Want results like this?
If your property is facing similar challenges, let eCom Hotels help you turn low seasons into high-performing ones.
Contact us today to start your own success story.