9 On Barrack

Nestled in the heart of Cape Town, 9 on Barrack offers contemporary self-catering apartments designed for both comfort and convenience. Just steps away from the city’s most iconic attractions, this modern property caters to business and leisure travellers alike. Each apartment features sleek finishes and the perfect blend of urban sophistication and homely charm — making it a top choice for guests seeking an authentic Cape Town stay.

As with many city properties, 9 on Barrack faced challenges during the quieter winter months when tourist activity naturally slows down. Despite excellent reviews and competitive offerings, the property’s visibility and booking volume dipped during these off-peak periods, impacting overall revenue performance.

To tackle this challenge, eCom implemented a targeted digital marketing strategy focused on increasing visibility and driving conversions during low-demand seasons.

The approach included:

• Managing and optimising listings across major platforms to ensure consistent, engaging content.
• Launching Sponsored Ads campaigns designed to capture high-intent travellers and keep the property top-of-mind.
• Monitoring and refining campaign performance to achieve the best possible return on investment.

This proactive and data-driven strategy helped 9 on Barrack stay ahead of the competition, even when the city’s tourism activity slowed.

The impact was remarkable. Within just four months, eCom’s campaign generated nearly R700,000 in bookings, delivering a staggering 1300% return on ad spend between June and September, traditionally Cape Town’s quietest months.
By maintaining strong visibility, improving conversion rates, and ensuring the property stayed relevant year-round, 9 on Barrack turned what used to be a slow season into one of its most successful marketing periods.

Facing similar challenges or want results like this?
Let eCom help your property achieve year-round success.
Contact us today to start your success story.