Elevating Direct Bookings with Smart Digital Solutions by eCom
Blending warm hospitality, hearty meals, and affordable rates, Brooklyn Guesthouses offers 35 rooms, two conference venues, and a restaurant—all nestled within lush gardens, shaded seating areas, tranquil water features, and refreshing swimming pools. A traveler’s haven in the exclusive suburb of Brooklyn, Pretoria, the property prides itself on exceptional service, with friendly staff ensuring every guest’s comfort. Proudly solar-powered and eco-friendly, Brooklyn Guesthouses provides uninterrupted convenience, even during load shedding.
Despite its exceptional amenities and prime location, Brooklyn Guesthouses needed a stronger online presence to increase direct bookings. Relying on third-party platforms for reservations led to high commission costs and reduced control over the guest experience. To address this, the property required a more intuitive, guest-friendly booking process that would encourage direct reservations.
In collaboration with eCom, Brooklyn Guesthouses launched a newly designed website optimized for direct bookings. Strategically placed call-to-action buttons improved user convenience, significantly enhancing booking performance. Additionally, the seamless integration of Nightsbridge’s direct booking engine streamlined the reservation process, making it easier than ever for guests to book directly.
The impact was immediate. In the first month alone, direct bookings nearly doubled. When comparing September 2023 to November 2023 with the same period in 2024, Brooklyn Guesthouses experienced a 25% increase in direct bookings. This success highlights the power of a user-friendly website and an integrated booking system in driving more revenue while reducing reliance on third-party platforms.
Thanks to eCom’s expertise in digital optimization and seamless booking integration, Brooklyn Guesthouses is now well-positioned for sustained growth and long-term success.