Hotel 224

The Hotel 224 stands as a beacon of quality within Pretoria’s three-star accommodation landscape, consistently exceeding guest expectations. Situated in the heart of South Africa’s capital city, the hotel provides unparalleled convenience for both leisure and business travelers. Guests enjoy effortless access to premier shopping centers, cultural landmarks, and major sports venues. For corporate visitors, Hotel 224 offers a seamless business environment, complete with state-of-the-art meeting facilities, reliable wireless connectivity, and tailored dining options.

Despite its prime location and strong base of regular clientele, ensuring full occupancy for its 200+ rooms is no small feat, particularly during quieter periods. While the property benefits from loyal business travelers and corporate groups, it became clear that more targeted efforts were needed to consistently maintain high occupancy levels.

To address this, eCom introduced an agile marketing approach tailored specifically to Hotel 224’s needs. The team developed short-term, last-minute campaigns designed for rapid deployment whenever the reservations team flagged low occupancy for upcoming days. These campaigns leveraged dynamic pricing strategies and targeted digital advertising to capture spontaneous bookings, while also emphasizing the hotel’s unique value proposition.

The impact of this initiative was substantial. Comparing the final three months of 2023 to the same period in 2024, OTA bookings surged by over 146%. This impressive growth highlights how responsive and well-timed marketing strategies can not only fill rooms during slower periods but also reinforce the hotel’s reputation as a reliable and accessible accommodation choice in Pretoria.

Through a blend of precision and adaptability, Hotel 224 has unlocked a powerful formula for driving occupancy and sustaining success in a competitive market.