From birthday messages to curated local guides — how small touches boost loyalty In today’s competitive hospitality landscape, guests are no longer just looking for a place to sleep. They’re seeking experiences that feel personal, meaningful, and memorable. The good news? With the right digital tools and marketing strategies, hotels can deliver exactly that — and stand out from the crowd. Why Personalization Matters Personalization isn’t just a buzzword. It’s the difference between a guest feeling like “just another booking” and a valued individual whose preferences truly matter. Studies show that travelers are more likely to return to properties that make them feel recognized and understood. At eCom Hotels, we believe personalization is one of the most powerful tools in a hotel’s marketing arsenal —…

We’re excited to share a major update that makes it easier than ever to see the value of your eCom Hotels campaigns. Starting this September, you’ll now be able to track exactly which bookings are coming directly from your campaigns—clearly marked under the “eCom Hotels” source channel.  What this means for your property: Full transparency on which bookings are campaign-driven Clear tracking of the direct revenue generated by eCom Hotels Smarter measurement of your return on investment This upgrade is a big step forward in showcasing the real impact of your campaigns, giving you a transparent view of how eCom Hotels is helping grow your direct bookings.  From September onwards, look out for “eCom Hotels” as the source in your booking reports. At eCom Hotels, we’re committed to making…

This past weekend, we had the absolute privilege of attending the Tshwane Tourism Awards, and what a night it turned out to be!  We went in excited to celebrate alongside some of the best in the hospitality industry, but never could we have imagined walking away as the winners of Supplier of the Year 2025. To say we’re honoured is an understatement. Being recognised in this way, against such incredible peers, is a milestone we’ll never forget. But this award isn’t just ours, it belongs to everyone who nominated us, voted for us, and continues to believe in what we do.  Your support fuels our passion and drives us to keep pushing boundaries. The evening itself was nothing short of amazing. Hosted at Batter Boys, every detail was flawless, from…