Luxury, Views, and Unstoppable-Growth
Issaquena Heights, an exclusive and luxurious boutique hotel in Knysna, offers an exceptional escape for travelers seeking tranquility with breathtaking views. Perched atop Town Hill, this gem offers guests breathtaking 180-degree panoramic views of the Knysna Lagoon, estuary, river, the Waterfront, Thesen Island, and the iconic Heads. With its serene ambiance and stunning vistas, the hotel is a haven for those seeking a tranquil escape in one of South Africa’s most picturesque settings.
To increase revenue and attract more guests, Issaquena Heights faced the challenge of boosting its visibility in a competitive Knysna market. The hotel needed a strategic solution to enhance its online presence and appeal to both early planners and spontaneous travelers. They sought a way to optimize bookings and tap into new revenue streams while showcasing their unique offering to travelers seeking an unforgettable experience in Knysna.
eCom crafted a bespoke strategy to address Issaquena Heights’ unique needs. Our approach combined long-term campaigns targeting guests planning ahead with short-term, last-minute promotions to capture impulse bookings. Additionally, by introducing flexible rate plans, we enhanced the property’s visibility and attracted more guests. With the help of eCom, everything was streamlined, allowing us to execute the plan efficiently and ensure the property’s offerings were well-promoted across the right channels.
The strategy delivered remarkable results, with Issaquena Heights experiencing an incredible 1807% increase in online revenue for the last three months of 2024 compared to the same period in 2023. The combination of tailored campaigns and flexible rates captured the attention of a wide range of travelers, leading to a significant boost in bookings.
