Driving More Direct Bookings: Monte La Vue’s Success Story
Located just moments from Monte Casino in the heart of Sandton, Monte La Vue is a stylish boutique hotel offering guests modern comfort, convenience, and easy access to Johannesburg’s premier shopping, dining, entertainment, and business destinations. Its central location, elegant accommodation, and personalised hospitality make it a popular choice for both business and leisure travellers.
The Challenge
Monte La Vue partnered with eGuests in early 2026 after identifying an opportunity to improve guest communication and reconnect with past guests more effectively. The goal was to increase repeat business, encourage more direct bookings, and reduce reliance on third-party booking platforms.
The Solution
Following a series of strategy discussions, eCom implemented targeted guest retargeting campaigns to reconnect with previous guests and encourage them to book directly. By delivering the right message at the right time, the property increased repeat stays while driving more commission-free direct bookings.
The Results
The results have been impressive. Between March and June 2026, Monte La Vue generated 56 room nights through the eCom Hotels channel alone. These bookings were made directly with the property, meaning they were commission-free, helping increase revenue while reducing reliance on third-party booking platforms.
Comparing the same period year-on-year (March to June), Monte La Vue achieved a remarkable 119% increase in direct bookings.
Overall, this success demonstrates the value of consistent guest communication and targeted retargeting campaigns in driving repeat guests, increasing direct bookings, and reducing commission costs.