From Hidden Gem to High Growth: Sanddrif Guest Farm’s Success Story
Nestled on the outskirts of South Africa’s Second Oldest Town Stellenbosh, Sanddrif Guest Farm is a much-loved, family-run escape known for its magnificent mountain views of the Stellenbosch wine lands, peaceful atmosphere, and authentic nature experience. Guests visit for hiking, scenery, and nearby activities, such as wine tasting is at the top of the list, making it a true hidden gem in the region.
The Challenge
While demand existed, the property wasn’t fully converting online interest into bookings and struggled with consistent visibility in a competitive market.
The Solution
eCom implemented a focused digital strategy to improve visibility and conversion performance, helping turn more high-intent traffic into confirmed bookings.
The Results
Over the past 90 days, the property has shown strong growth compared to the same period last year, with clear improvements across key performance areas. Room nights increased by 65.99%, reflecting a significant uplift in occupancy and overall demand. This directly contributed to revenue performance, with room revenue increasing by an impressive 94.58% year-on-year.
In addition to higher occupancy, the average daily rate (ADR) improved by 17.23%, showing that the property is not only attracting more guests but also achieving a higher value per booking.
Looking ahead, the forward bookings for the next 90 days are even more promising. Room nights are already up by 236.36%, with revenue increasing by 235.02% compared to the same time last year. This indicates strong momentum and a healthy booking pipeline.
Overall, these results highlight a well-rounded performance improvement, with growth in both volume and revenue, positioning the property for continued success in the months ahead.