The Rasmus

The Rasmus – Where farm style meets elegance. Nestled on a sprawling 20-hectare working farm, The Rasmus offers a serene escape from the city’s hustle and bustle. Their dedication to excellence is reflected in every aspect of the property, from the refined accommodations to the impeccable service. Luxury made comfortable, The Rasmus provides a five-star boutique guest house and venue in the heart of Pretoria.

Despite its beautiful setting and exceptional service, The Rasmus faced challenges in attracting direct bookings, relying on third-party platforms for a significant portion of their reservations. The property needed a solution that would streamline the booking process, reduce reliance on third-party commissions, and create a more user-friendly experience for guests.

In November 2023, eCom helped The Rasmus implement a user-friendly direct booking engine through Nightsbridge. This solution was seamlessly integrated into their website, allowing guests to easily make reservations directly with the property. Along with this, the booking engine was optimized to provide a smooth, intuitive experience for potential customers, encouraging them to book directly rather than through third-party platforms.

The results were remarkable. When comparing online revenue from November 2023 to January 2024 with the same period in 2024-2025, The Rasmus experienced a 278% increase in direct bookings. This surge in bookings highlights the effectiveness of the new system in attracting more guests.

The seamless integration also led to a rise in average booking values, emphasizing how a streamlined, user-centric booking experience can significantly improve overall performance. With the enhanced booking engine, powered by eCom’s expertise, The Rasmus is poised for continued growth and success in the coming years.